Empowering women is the strong message behind women’s fashion label, Apparella. This small team of 3 including Marketing and PR whizz Pauline and in house designer Natalie, create ready-to-wear collections for the modern woman who is looking for well-tailored affordable luxury when it comes to her closet. These versatile pieces transcend the seasons and are easy to style up for the evening and down for during the daytime. The style inspiration comes from Natalie’s travels to Europe and her love for clean silhouettes and good quality cuts of fabric. The essence of Apparella is to allow women the freedom to “own their style” and showcase their individuality.